Leisure Society by Shane Baum, the American luxury brand creating heirloom quality designs, announces the addition of seven new captivating eyewear models to its collection – today we can take a first look. The fashionable new RX and sun styles feature new designs with classic colorways and the brand’s signature innovative details, reminiscent of the timeless and chic spirit that Leisure Society always embodies. The Spring/Summer 2013 collection introduces six new RX styles with sun options and one sunglass design, all created with the signature Leisure Society air. A noticeable evolution with this collection is Baum’s decision to design eyewear that is lighter in weight while maintaining standout shapes and sizes that utilize a range of the best materials including Japanese Zyl, titanium plated in 12k or 18k gold and precious stones. Among the new collection, one frame does take a step out of the expected colors with the creation of “carnation sparkle” a pastel hue for the feminine woman. “With each new style comes timeless heritage, perfect for the spring âneur and chic conventionalism,” said Shane Baum. “As a designer I am always aware of the smallest details in my surroundings. The etchings in each new frame were inspired by the intricate design in an 18th Century candelabra given to the Dalhousie family by the Czar of Russia and kept at Brechin Castle, which is an estate I have been fortunate enough to visit.” Each piece is created from high-grade materials and is featured in rich tones and nishes, which showcase a unique and distinguished character. The collection of dramatic bespoke looks takes cues from key motifs reminiscent of a past era, while offering quality, design, function and technology that transcends the future. The Spring/Summer 2013 Collection carries a romantic and exquisite character while accomplishing fresh style and design:
