The LOOK Style – Between Fashion and Color
LOOK unveils its URBAN line, a selection of six eyeglass frames that enhance the “kool vision” concept introduced by the company during MIDO 2023, while adding a distinct urban character. These frames epitomize a contemporary and global trend, showcasing the innovative technical expertise of the Italian brand. For this particular collection, LOOK has created an exclusive acetate material in-house.
The frames showcase a youthful and dynamic color palette, drawing inspiration from the latest fashion trends in Italy. There are six different styles available, each offering four color options, providing a stylish and accessible fashion choice influenced by current urban lifestyles.
These fashionable frames encompass various shapes, including panto, rectangular, and a navigator style with a double bridge. They exhibit sleek lines and intricate detailing on the bridge and end pieces, reminiscent of urban architecture. The unique acetate used in these frames, known for its transparency, is available in colors that align with an unmistakably urban color scheme.
Through the URBAN collection, the independent Italian brand presents a fresh perspective on the URBAN LIFESTYLE vision according to LOOK. This vision is brought to life through a premium product that combines exceptional design and research and development to ensure optimal visual comfort. Furthermore, wearers of these frames will derive aesthetic satisfaction, knowing they have chosen an authentic 100% Italian-made product, evident in the outstanding materials used and the frames’ bold personality.
Every pair of LOOK frames is fully traceable as they are exclusively designed and manufactured in Italy at the company’s production facility, utilizing the finest available technologies.