As Intended.
Some things aren’t sought. They simply find their way to you. The stronger the personal connection to a product, the more likely it is. And that’s exactly what this shoot is about: personality. The selection was made where expertise meets intuition – at Optik Augustin in Essen. Together with Jari and Stefanie, photographer Mert Dürümoglu curated a collection for SPECTR that doesn’t just aim for premium, but above all for precision.
This is evident not only in the eyewear itself, but also in the details – such as the elaborately designed packaging, which for many models becomes an independent design object. The pieces shown come directly from the Optik Augustin assortment: AKONI, BARCELUNETTES, BRETT, DITA, ESMONT, OLIVER GOLDSMITH, HUG, LEINZ, MYKITA, SATO and THOM BROWNE – each model handpicked, with its own signature and a clear standard.
Staged in the studio, the models – as is typical of Mert – unfold their full impact. Clean compositions meet experimental lighting installations, reflections become part of the design. The images: razor-sharp, almost tangible – with a presence that resonates.
photography: MERT DÜRÜMOGLU
assistant: CHRISTIAN HUHN
styling: MIRJANA VUJCIC
hair & make-up: NICOLA WEIDEMANN
model: LILLY SENG at EASTWEST MODELS
post production: MARCEL WENINGER
studio: CUBIC STUDIOS
dp / edit / color: BISHR LAHAM & VIDTURE
ac: JUNIOR KINSLEY OPUNKO
OPTIK AUGUSTIN – Jari and Stefanie’s store is considered one of the top addresses for a discerning clientele – far beyond the borders of Essen.
AKONI
»Telesto«
“The AKONI »Telesto« stands for hyped, modern design, crafted from high-quality Japanese titanium with exceptionally fine detailing. It is aimed at people who want to wear something special without appearing loud or intrusive. This model is one of several glasses from my own collection.”
BARCELUNETTES
»Bellesguard« (7/150)
“The BARCELUNETTES »Bellesguard« is not a classic acetate sunglass, but a high-end model made in Japan from premium Japanese acetate and titanium. Despite fine decorative details, including a platinum finish, it appears incredibly present and bold on the face. The model is limited to 150 pieces worldwide.”
BRETT
»Ed Sun CO2« (7/150)
“BRETT is an incredibly cool eyewear brand with an exciting background story and strong collaborations. The model »Ed Sun CO2« is milled from a single 3 mm thick titanium plate, resulting in a very angular and precise design language. For me, this is the perfect frame for a Porsche – technical, reduced, and confident.”
SATO
»Arraï-T« (67/350)
“We were particularly excited about the images of the SATO »Arraï-T«, as this model appears extremely strong and distinctive. This model is limited to 350 pieces worldwide, while other SATO models are sometimes released in even smaller quantities. Crafted from highquality Japanese titanium, the frame can feature both gold and platinum finishes at the same time.”
THOM BROWNE
»UEO920AG0003«
“THOM BROWNE eyewear is crafted with high precision in Japanese workshops and stands for the highest level of craftsmanship. This model is a timeless classic that always works. It gives a distinctive look without ever appearing overloaded.”
DITA
»Narcissus«
“The DITA »Narcissus« is an absolute classic, crafted from high quality Japanese titanium, and more popular than ever today. It appears very luxurious and present on the face, with a strong and confident expression. When it suits the wearer, this model is highly celebrated by customers.”
ESMONT
»Collins« (31/150)
“What stands out most about the ESMONT »Collins« is the incredibly well-thought-out story behind the frame – from the design concept to the overall presentation. The packaging is sensational and underlines the brand’s ambition, just like the use of high-quality Japanese titanium. The model is limited to 150 pieces worldwide, making it particularly exclusive.”
OLIVER GOLDSMITH
»Winston«
“The OLIVER GOLDSMITH »Winston« is a design that clearly returns to the brand’s classic roots. The chunky, bold shape follows the tradition of OLIVER GOLDSMITHO and deliberately stands out from the crowd. A frame with strong character and a modern presence.”
HUG
»Dupree«
“The HUG »Dupree« is a cool, boldlooking acetate frame with a very hip shape. The craftsmanship is particularly high-quality, as even the metal core in the temples is gold- or silver-plated depending on the version. These details are exactly what make the frame modern and exceptionally refined.”
LEINZ
»Say My Name«
“We love LEINZ eyewear because it is extremely lightweight, features a distinctive design, and is very comfortable to wear. Each model has a clear and unique design language. There is also always a beautiful personal story to tell about Beate and her design vision.”
MYKITA x RIMOWA
»MR004«
“The MYKITA »Rimowa« is a very cool special collaboration with a clear technical DNA. It has a sporty, dynamic look while being extremely lightweight and comfortable to wear. A model that perfectly combines design and function.”
