Summer ’22 gradually leaves us carrying something new and surprising for all of us – And so does the eyewear industry! Sunglasses and optical eyewear trends are redeveloping and SPECTR has the latest styles and trends of the coming season for you. Say Hi to SPECTR Magazine issue #36 featuring new minimalist styles by Danish eyewear brand LINDBERG presented in an exclusive fashion shoot and well placed on this issue’s magazine cover.
“OFF THE WALL” –
LINDBERG – LUXURIOUS EXCLUSIVITY WITH FULL INCLUSIVITY
LINDBERG is what we think of as a quintessentially Scandinavian brand – after all, the label likely did more to shape Scandinavian eyewear design than any other. One might even say that Scandinavian eyewear design was developed by and alongside LINDBERG itself. That might be enough for some, but LINDBERG’s progressive nature doesn’t allow it to simply rest on its laurels. As a result, the Danish brand has continued to carefully balance classical minimalist styles with the development of modern technical features for decades.
Many of these technical features have melded into LINDBERG’s DNA over the years. For example, the screwless hinges are as much a part of guaranteeing each model’s quality, lightness, and comfort as the selection of top-notch materials and fine artisanal craftsmanship.
Comfort plays a particularly important role for the luxury label – one that every customer worldwide is entitled to. Their tried-and-true modular system makes it possible to adjust every frame to the needs of each customer individually.
This shows how LINDBERG doesn’t just treat inclusivity as a buzzword, but rather as a commitment and a promise to every customer. For example, the temple inclination, width of the nose bridge, and the length and shape of the temples can be adjusted individually. The result: Eyewear that always fits comfortably, even during physical activity. It’s an expression of their slogan – Fit For Life.
So, how does SPECTR do justice to this topic? Simple. We do it by choosing the motto “What Moves You?” for our title story. There’s a lot of movement in the shoot, only the glasses hold their place. Once more, photographer Ulrich Hartmann skillfully sets the scene with LINDBERG’s 2022 frames, showing us clearly how LINDBERG eyewear is, despite its functionality, a fashion statement above all else.
photography ULRICH HARTMANN [Berlin]
model PAULINA & JOHANN at TWO MANAGEMENT
hair & make-up MELANIE HOPPE using CHANEL & ORIBE
styling JAKOB SCHÄFER
photo assistant MATEUSZ FROLENKO