MARC O’POLO 2023 Highlights // BIOTATE EYEWEAR WITH FASHION ATTITUDE

In recent years, new materials and manufacturing processes have attracted attention in the design and production of eyewear – sometimes with considerable success. Nevertheless, there are still classics and evergreens that still score points with the wearer today thanks to their material properties and that are indispensable in the displays of opticians. In addition to titanium and horn, this is above all acetate. This premium material has also played a dominant role in MARC O’POLO’s collections for a long time. Cellulose acetate is produced mainly from cotton and wood materials. The benefits: the material is very durable, temperature resistant, flexible and therefore comfortable to wear over a long period of time. Cellulose acetate has an intense and more aesthetic appearance and allows a wider range of bright and luminous colors than other plastics.

506195, 505111 & 506197

MARC O’POLO has also asked itself how to preserve the benefits of acetate for the eyewear wearer while reducing its environmental footprint throughout the product lifecycle. The answer at the fashion brand: Biotate!

Biotate is a bio-based acetate that is produced and made from natural and renewable resources, helping to reduce dependence on limited fossil resources and CO2 emissions – all while reducing toxicity. All Biotate production takes place in the company’s own factory, from granules to finished acetate sheet.

But it’s not just in production that the sustainable models score with tremendous advantages, even after the glasses have been used; for example, they are also biodegradable. The material decomposes over time through the action of biological organisms and processes, reducing overall waste. Biotate can be broken down into non-toxic components and returns to the natural environment through decomposition. Biotate also produces much less greenhouse gases than petroleum-based plastic products.

It remains to be mentioned that MARC O’POLO does not have to compromise on color with Biotate either. Most colors work without restrictions even with the bio-based acetate. The dyeing process is carried out with pigments based on vegetable oil. Biotate also gives MARC O’POLO designers a free hand when it comes to the design language, as the styles of the models we have staged impressively demonstrate. 3-dimensional designs, such as the cateyeshape of »506195«, can be realized just as well with Biotate as material mixes, such as the model »505111« shown here.

photos RAPHAEL SCHMITZ

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