The MASAO eyewear brand stands for minimalism, craftsmanship and authenticity. While the collection is deliberately kept in the background, the focus is on quality and style. The name itself gives a clue: “Masao” is Japanese and means “the honorable man”, which reflects the honest attitude of Ralf Kmoch’s brand. Honest in this case means free of artificial elements, but rather a masculine, modern touch that is increasingly appealing to women.
MASAO combines materials such as titanium, stainless steel and acetate in designs that use modern, urban and retro shapes. The materials and techniques used ensure that the eyewear is not only tasteful and stylistically diverse, but also suitable for everyday use and durable. MASAO is not about forcing fashion experiments on the wearer, but about highlighting individual character traits.
Designer Richard Rembs draws inspiration from a variety of sources including music, automotive design, architecture and photography. These influences are reflected in his designs, which are characterized by attention to detail and the principles of Bauhaus. With over 40 years’ experience in product design, Rembs has developed a deep understanding of the market and style, which is evident in every MASAO design.
The collection is characterized by high quality materials and excellent workmanship. The finest titanium, stainless steel and a wide range of acetates from timeless textured Havana shades to transparent colors define the products. Each piece is an example of the art of making the everyday special and the impossible possible. MASAO’s fits are the result of numerous everyday tests and valuable feedback from wearers. The variety of shapes and the openness to new materials are key elements that characterize the collection. MASAO offers products that combine durability, character and a contemporary, wearable timelessness to create long-term value and benefits.
With around 100 SKUs, the MASAO collection is refreshed twice a year and supplemented with new themes. This continuous development shows what it is all about: unagitated, high-quality products without a dominant name. Restraint and an excellent price-performance ratio are key aspects that put the consumer centre stage.