May we introduce MITA EYEWEAR, a new eyewear’s brand is among us! Sustainable and with a green heart, the Italian brand specialises in renewable energies and launches two optical frames from COLLEZIONE 1.


The models are produced through the use of recycled and recycable materials. The plastic frames are made from RPET bottles collected at sea. While metal frames are produced with recycled aluminum.

COLLEZIONE 1 presents frames with different shades of blue, the absolute colour of the Year. To the brand, the colour blue suggest instant calm, trust, reliability, and good luck. All qualities we need right now to get us through. We applaud the initiative of using and recycling plastic and doing their part in reducing the carbon footprint.

Classic shape with a modern twist, this model is made from recycled water bottles, biodegradable lenses. Available in all matt finishes and complimented with the brands iconic detail, which wraps from end piece to temple.
This bridgeless round shape is a key trend and is set to modernize classic round looks this season. This style is made of recycled aluminum with biodegradable nose pads and handmade bio-acetate temple tips.  Available in matt finishes. The blue and red matt combination gives this frame a sporty look.

MITA’s D.N.A. takes pride on being a brand sustainably conscious that also offers biodegradable components, demo and sun lenses on all styles; as well as fully recycled packaging and POP materials.
Find out More about the Florida based brand, inspired by Italian Design here:

In the mood for trying on some new Sunnies? Check out our new platform FAVR and find the right pair!

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