MODO // Harmonious Contrasts
MODO Launches SS21 Styles
In the new SS21 collection MODO reflects the theme of their new campaign Harmonious Contrasts and releases a great number of new models, all true to the brand tagline, “Lasting Lightness since 1990”. Aside from light weight in all frames, the brand with roots in the US, Italy and Sweden also continues its timeless aesthetic and heritage as an independent eyewear brand. MODO also masterfully maintains the balance between a continuous brand DNA and progressive expansion of its collections – a delicate and demanding task. But as the new styles in the collection clearly demonstrate, it’s a continuous evolution of MODO design. The new styles are marked by strong form language and tactile surfaces.
Take a second look! The »4103« adds a fascinating twist to classic square prescription styles. This new Paper-Thin Titanium style features texturized TR90 rims in bold black, accentuating the timeless form language. For a secure fit, the ultra-lightweight unisex frame features an updated screwless hinge design and anatomic nose pads.
Virtually try on model »4103« here.
In many models, the designers play with dual coloring technology for harmonious contrasts. Functional design remains a focus, for instance with the new screwless hinge design that hides the hinge from side view. But overall, the new SS21 collection also charts a new and fresher design direction – and we love it. In this Collection Shoot, Diane Betties showcases select models in the Berlin studio with her team, true to MODO’s brand DNA: classic but at the same time fresh and modern, expressive but still understated. The frames flatter our female models and lend an avant-garde aura, without ever crossing the line and becoming ‘too much’. And we want more!
Light as a feather, elegant with subtle color pops. The Paper-thin Titanium Rimless is the essence of MODO minimalistic design with slightly oversized lenses and ultra-light beta-titanium elements. For extra style, the new colored embellishments on temples, hinges, and nose bridge complement the wearer’s personality.
Virtually try on model »4609D« here.
A gorgeous butterfly frame so light, it floats above the face. With the »4611E« model MODO combines all the advantages of the Paper-thin Titanium Rimless line into a stylish package. Crafted from ultra-light beta-titanium, the feminine cat eye shape follows the MODO tradition for minimalist design while adding attractive color pops on the rims, temples, and nose bridge. The perfect blend of all-day comfort and personal, flattering style.
Virtually try on model »4611E« here.
Round and profound. The »4543« model takes a classic round frame into the future. That’s because the unisex prescription frame features a curved beta-titanium bridge to balance the gorgeous lenses with their beautiful Burgundy rims. Despite the bold outlines, the overall frame is thin and ultra-lightweight thanks to the construction from premium titanium.
Premium form language rendered in royal blue. The »4433« model is a smart take on classic square eyeglasses. Futuristic details like the angular welded nose bridge and precision-engineered screwless hinges make this a future-proof prescription frame. What’s more, the Paper-Thin Ultra frame combines ultra-thin beta-titanium temples with reduced TR90 rims, making it light as a feather.
Virtually try on model »4433« here.
photography DIANE BETTIES
styling TANJA BECKER
hair & make-up NATALIA VERMEER at CLOSE-UP AGENCY
models ANTONIA at A-MANAGEMENT, NAOMI at KULT MODELS & NASTYA at M4 MODELS
If you want to find out more about the Harmonious Contrasts collection head over to MODO.
Brand Profile at Spectr.