The story of Morel is above all that of a family of spectacle makers who have been imagining and designing eyewear since 1880. A real French success story, mainly due to the passionate pioneering spirit of the Morel family.
Morel’s reputation has been built up over time, with each new generation learning from the previous ones while, at the same time, bringing a new and different vision to the brand.
Today, most of what we know about Morel is its history, its origins in the Jura – the birthplace of French spectacle-making, and its collections. Without renouncing its origins or its singularity, Morel has decided to review its brand identity.
A daring change of direction that gives pride of place to the values it holds dear – creativity, independence and an international outlook.
A new identity means new graphic codes. And Morel is asserting itself with an inviting fashionable campaign. A thrilling journey that makes creativity and dynamism the brand’s universal message.
Morel plays with materials, techniques, colors, and assemblies. All-round creativity that is made possible by the very organization of Morel – it houses the largest eyewear design center in France.
Far from market pressures, Morel has always been able to impose its atypical vision of eyewear. Morel creates, innovates, and experiments free from constraints and barriers. And has been doing so since 1880.
Morel has built up a solid network of passionate distributors all over the world, beginning in the 1950’s. Today, the French brand is adopted in over 90 countries and has around ten subsidiaries.