The collaboration between MYKITA and Leica is setting new standards in the Eyewear industry with iconic Design, top quality made in Germany combined with German engineering.
Typical elements from the Leica design language appeal to connoisseurs of the brand and run through the collection as a recurring style element: for example, the geometric lens shape, which refers to the frontal view of the lens hood of a Leica camera, or the distinctive Leica font used on the inside of the temples. The collection’s reduced colour palette of matt silver, black, taupe and grey with red accents reflects the familiar Leica colour palette.
MYKITA and Leica have come up with a collection of innovative eyewear of unparalleled optical quality.
Here comes a new collection combining the works of two titans in the eyewear business. Its minimalistic, timeless design is paired with aesthetic functionality. The exclusively developed lenses are the central and differentiating feature of the collaboration, which received the Red Dot Design Award 2020 for product design.
The debut collection consists of two design concepts: a model series made of stainless steel and a hybrid line that combines stainless steel with MYLON, one of MYKITAs biggest innovation using 3D printing technology. The striking top bar made of MYLON is more than just a style element: it also closes the gap between the frame and the wearer’s eyebrow to protect the eyes from sunlight and reflects the function of a lens hood for cameras. A specially developed surface structure on the models made of pure stainless steel refers to the characteristic knurling of camera lenses. The fine red edges of the lenses are a reference to the typical aesthetics of Leica cameras and they reduce disturbing influences of light.
To find out more about this marvelous drop, check out: https://mykita.com/de/leica
Brand Profile at Spectr.