MYKITA // NEW STORE OPENING
MYKITA opens its newest shop a stone’s throw away from the popular, high-end shopping district on Maximilianstraße. Housed in a heritage-listed corner location formerly used as a gallery space, the new Shop presents the clear design language and handcrafted eyewear collections from MYKITA in a welcoming atmosphere where historical elements meet one-off furnishings and modern accents. It is the third shop in Germany for the Berlin-based eyewear brand.
“The opening of the MYKITA Shop Munich represents a special milestone for the brand – our local retail partner in this case is Leidmann, one of the leading opticians in Europe, and MYKITA’s very first customer. To open in this stunning and strategically important location confirms how much we have achieved over the last decade and a half. We now welcome locals and hopefully soon international visitors to experience the world of MYKITA in its entirety, from product and service to our design philosophy and sense of community.” – MYKITA founder Moritz Krueger.
Breaking with the sleek, minimalist tradition of MYKITA shops, the shop design was also a collaborative effort between the brand and local architect office Stephanie Thatenhorst: Behind the beautifully restored façade of the historical building from 1881, oversized arched windows and doorways continue to set a grand tone for the shop interior followed up by the use of high-end materials, including marble surfaces, bronze mirrors, glass lights and custom-built furniture pieces from team Thatenhorst. MYKITA’s reduced design language adds modern urban contrast to the classic elegance of the interior, and the primary design element on the shop floor is the signature all-white MYKITA WALL, which serves as presenta- tion area for the eyewear collections.
Alongside the full product portfolio, including the designer collaborations with Maison Margiela, Helmut Lang or Bernhard Willhelm to name a few, the new store incorporates a Zeiss Vision Center to provide a comprehensive optical service for customers. Using state-of-the-art instruments, the in-house optometrist is able to generate a customised optical profile and perfectly adapt the frame and lens for each customer’s face. Quality, precision and products made in Germany form the basis of the partnership between MYKITA and world-renowned optical solutions specialist, Zeiss. Here are a few models!
In addition to the MYKITA Shop Munich, the brand currently has 14 shops worldwide, including locations in Bangkok, Barcelona, Berlin, Cartagena, Copenhagen, Los Angeles, Monterrey, New York, Paris, Taipei, Tokyo, and Zurich.
Find out more about MYKITA: www://mykita.com/de
Brand Profile at Spectr.
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