MYKITA x LEICA SET NEW STANDARDS
MYKITA and Leica Camera AG announce partnership bringing the highest level of German engineering to the world of eyewear.
MYKITA und Leica – two household German names in terms of engineering, design and quality made in Germany announce their collaboration – a partnership defined by its shared commitment to holistic product development, pioneering technology and precision craftsmanship. The collab launches with a debut collection of sunglasses set to raise the bar for high end functional design and optical quality on the eyewear market.
MYKITA and Leica are both known for having taken a pioneering role in their respective sectors of the global culture of vision and perception. Bringing together their areas of expertise into a collective development process, the partnership pairs the innovative product engineering of the independent eyewear manufacturer with the iconic design, the finest lenses and optics from the premium camera brand.
With a shared passion, the two parties join forces to bring a product experience at the top level of the engineering game. To create sunglasses with upmost quality and clarity of vision, MYKITA and Leica have pioneered sun lenses with optical grade quality. Developed exclusively for the collaboration, the lenses are the central feature and differentiating functional element of the MYKITA | LEICA collection.
It was clear to me that the partnership with Leica, whose legendary reputation needs little explanation, would lead to an authentic product with an honest, functional design and uncompromising quality,” says MYKITA founder Moritz Krueger.
“The collaboration has revolved around creating an incomparable product in every aspect, and the individual manufacturing process used to make each pair of glasses and every lens sums up the essence of our partnership perfectly.
With MYKITA, the manufactory from Berlin, we have an ideal partner at our side with whom we share not only com- mon values such as innovative strength and the precision of premium craftsmanship made in Germany, but also a commitment to finest quality and a passion for timelessly iconic design. Style-conscious customers can now look forward to a high-quality line of premium sunglasses that benefit from the expertise of both companies”, says Matthias Harsch, Chairman of the Executive Board of Leica Camera AG.
Watch the Teaser below to get in the mood of this innovative collection and check it out online here.
Brand Profile at Spectr.