SPECTR #27 x Hoffmann Natural Eyewear
Natural Treasures Are The Real Beauty
Isaac Newton once said, “nature is pleased with simplicity. And nature is no dummy”. With that in mind and the fundamental idea that, at the end of the day, all that matters boils down to essentials, we’re happy to announce the release of SPECTR Magazine issue #27, which is published this week and carries the simple motto “Essentials“! Because, indeed, it’s always about putting the objects of our desire front and center – Eyewear first!
Needless to say, the focus on essentials also fits in with our cover shoot, for which we traveled to the natural wilderness of Germany’s Brandenburg region to find the perfect backdrop for showcasing frames by HOFFMANN NATURAL EYEWEAR. Back to nature, back to essentials. And what could be better for this than HOFFMANN’s stylishly composed, hand-crafted models dazzling with their softly nuanced colorways, clear form language and bold grain structure, which can only be painted by mother nature…?
For more than 40 years, German brand HOFFMANN NATURAL EYEWEAR has been cultivating its own frames with a natural finish, based on a unique blend of tradition, progress, and craftsmanship. But they’re not traditionalists set in their own ways. They are constantly engaged with the zeitgeist and the latest advancements in eyewear technology. At the same time, the brand never loses sight of its own roots and company values such as natural materials, sustainability, quality, as well authenticity and style.
HOFFMANN NATURAL EYEWEAR represents artisanal craftsmanship, a perfect symbiosis between a variety of horn sheets and other natural ingredients molded into unique frame styles. It’s all true to the company motto: Made by hand – made in Germany. Every single frame created in Germany’s Eifel region is a robust, one-of-a-kind original, skillfully enhancing the wearer’s individuality. The frames are constant companions through the everyday hustle. Wearers especially appreciate the natural feel of the frames, thanks to their natural components as well as high comfort of wear that renders them noticeably different, but hardly noticeable.
HOFFMANN is dedicated to appreciating the treasures of nature, using resources sparingly and responsibly while also advocating environmental protection. It’s all fundamental to the company’s underlying philosophy. As a result, sustainable processes are not a new chapter but deeply engrained in day-to-day work. For instance, all shavings from horn carving are used as natural fertilizer in agriculture and vineyards.
Focused, reductionistic and with an eye on essentials, HOFFMANN NATURAL EYEWEAR has raised the bar with lots of passion, investments into product development, and skilled processes in crafting unique natural frames. Through it all, the brand has cultivated the value of taking the right amount of time to do things right. A rare privilege in today’s stress-filled times, but so very essential to the creative process.