The wait is finally over: NIRVAN JAVAN‘s new campaign #SEETHEWORLD – THE SHOW introduces the multifaceted richness of this world and celebrates a cosmopolitan, modern society embracing different perspectives. The campaign serves as an extension of the concept #SEETHEWORLD and the invitation to see the world with one’s own eyes.
#SEETHEWORLD – THE SHOW: A symbol for diversity
As an open-minded urban lifestyle brand NIRVAN JAVAN appeals to a cosmopolitan approach striving for endless cultural diversity. In their current campaign #SEETHEWORLD – THE SHOW the Zurich-based brand refers to this philosophy, bringing together people from all over the globe to celebrate life and the multifaceted richness on this earth. As modern cosmopolitans each character represents the diversity of our planet.
A journey throughout the year with different destinations
Not only has NIRVAN JAVAN wittingly chosen every single character standing for a different origin; each of them represents a collection and metropolis within the NIRVAN JAVAN universe and creates a thematic spotlight over the upcoming year. London, Tokyo, Paris, Chicago, Rome – all those cities will be highlighted and are once again drawing attention to the diverse impressions that the brand gathers on its stylistic journey around the globe. The campaign video forms therefore the opening of this multifaceted campaign.
“The campaign #SEETHEWORLD – THE SHOW and the story behind it is truly special to me. After a long and intensive process, we are very excited to invite every single one of you to this show and take you with us on a journey around the globe.”
Nirvan Javan, Creative Director
Find out more about the Swiss Brand here!