When we think of a premium Californian lifestyle brand, OLIVER PEOPLES is a quintessential example. The label was born 35 years ago, when the first boutique opened in the heart of West Hollywood in California. The rest is an important part modern eyewear-history. Since its founding, the Californian label has, again and again, set and then exported trends around the world.
OLIVER PEOPLES is defined by a vintage aesthetic that it blends with new elements drawn from fashion, movies, art, and music. This clearly defined brand-DNA is the inspiration behind the global appeal of countless designs.
In its new campaign Nineteen Sixties, OLIVER PEOPLES transports us back to the golden age of travel. Inspired by the glamour of air travel of that iconic decade, these energetic images perfectly reflect the spirit of the new, vintage-inspired acetate frames. The location that OLIVER PEOPLES selected for the campaign shoot was the iconic TWA-Terminal at John F. Kennedy Airport in New York. In this, Nineteen Sixties is also an homage to the excitement of early commercial air travel.
The campaign also marks the debut of the two new models from the Nineteen Sixties-Collection: The model »Cassavet« features an oversized rounded design with a keyhole bridge. The acetate model has a deep bevel feature, a delicate core wire and a plaque. The »Merceaux« model adapts these striking features—including its slanting contours—to a clear, angular silhouette.
The new collection’s frames are strongly influenced by the styles of the 1960s, and boldly reflect the decade’s bold aesthetic. The various looks are based on the most famous artists, musicians, and writers of the time, as well as the glasses that they wore.
photos RAPHAEL SCHMITZ