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Opti 12 in Munich

Things are heating up! From January 12-15, 2012, opti ’12 tradeshow in Munich will be kicking off the year for the optics industry in style. The show will premiere new brands, showcase the latest trends from leading designers, while key international brands present their current lenses, frames and contact lens offerings.

Across four exhibit halls at the New Munich Trade Fair Centre, opti ’12 will present new products and ideas to eye doctors, contact lens experts and industry representatives. For a compact fashion preview and comprehensive overview of upcoming trends, the “Walk of Frame” at the heart of Exhibit Hall C1 – a hotbed for lifestyle brands and fashion-forward collections – is not to be missed. This is where the latest frame offerings from leading designers will be showcased in exclusive glass displays.

For opticians, visiting opti ’12 will provide an edge for the upcoming business year as a one-stop resource for the products, designs and ideas that will shape the future of eyewear design. The opti forum, with panel discussions with leading experts, will provide important insights on running a successful business, together with trends and innovations. All presentations will be translated live into English, because after all, opti tradeshow is THE international trade convention for the optics industry, attracting 470 exhibitors from 26 countries and 22,700 visitors from 69 countries in its previous year. We are looking forward to starting out the year with a sure highlight for the European and international eyewear business.

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