Opti 2013

opti 2013 to kick off the new year in style
Anyone involved in the optics industry is invited to start 2013 in style at the opti – the international trade show for optics & design. Over 450 exhibitors will be showcasing their innovations and latest product releases at the Fairground Messe München between 25 and 27 January 2013. Once again, this premier event for the optics industry will be providing new ideas and inspiration to kick off the new business year.

opti 2013 will reveal the trends at the forefront of the optics industry. Both leading international brands and small innovative designers will be flocking to the event in January to showcase the innovations and trends which will set the pace for the coming year. As the new year gets underway, the trade show in Munich will be a key milestone for opticians, contact lens specialists and representatives from within the industry and the wholesale trade. “opti is the only event of its kind in the industry,” says Dieter Dohr, CEO and President of GHM Gesellschaft für Handwerksmessen mbH. With the exhibition halls spanning an area of 40,000 m², the trade show gives an extensive overview of the entire optics product range. The event is an important platform on which new products are showcased, new trends are set and new impetus is given. Held in January, this premier industry event sets the course for the whole year.”
Kick off the year at this premier international event
opti has established itself as the premier start-of-year event for the optics industry. Every year, it attracts more and more exhibitors and visitors from all over the world. Not only is it a showroom for leading global brands, it is also the perfect opportunity for small designer labels and manufacturers to present their masterpieces. The product categories on display include frames, sunglasses, contact lenses, glasses, technical devices, shop fittings and shop design.

The smart arrangement of the exhibition halls gives the event a clear and cohesive structure, with each hall focusing on its own clearly defined theme. Hall C1 focuses on established lifestyle brands and attractive collections. The Walk of Frame features a series of glass display cases positioned in the middle of the hall, giving a concise overview of the latest innovations on show. This attraction is being completely redesigned to match opti’s new brand image. The joint Italian stand will be a new attraction in Hall C1. Organised by the Italian association Confindustria Belluno Dolomiti, this joint stand will be used to represent ten companies from northern Italy, appearing together in Munich for the very first time.
In previous years, Halls C2 and C3 have been the showrooms for high-profile product releases and, in 2013, they will once again be the hotspot for innovations showcased by the world’s leading manufacturers of frames, glass lenses and contact lenses. Visitors can also feast their eyes on displays of technical equipment, precision tools and low-vision aids. opti is traditionally home turf for exhibitors in this industry, as German companies really excel on the global market.
Hall C4, which together with Hall C1 will be flanking the other two halls and packed with design ideas, will be the hotspot for the industry’s trend setters and trend scouts. It houses the YES! – Young Eye Styles area, where visitors will be treated to a display of innovative and very original design ideas. Newcomers and small manufacturers will also be presenting their latest collections to the public – in many cases for the first time. The new models introduced to the world at opti 2013 will give the industry plenty of food for thought.
A number of companies will also be showcasing their product releases in the opti boxes. These provide a platform for young start-up companies to present themselves to a large international audience for the first time. It’s also worth checking out the shop fitters and shop designers. They will be showing visitors how frames, contact lenses and accessories can be effectively displayed in stores to entice customers in. The programme will be rounded off with the opti forum presentations, which will be simultaneously interpreted into English.
talks will give opticians, optometrists und opthamologists useful ideas and inspiration for their day-to-day business, marketing and sales.

Despite the wide range of products on display, you’ll never have to walk far when you visit opti. “At no other event will visitors find such extensive, yet concise, coverage of every sector of the optics industry in such a compact space,” explains Dieter Dohr. If you don’t have much time, it will only take you one day to look round the trade show and get a good overall picture of current trends.” What’s more, if you’d like to explore more after an informative day at the event, it will only take you 20 minutes on the metro (U-Bahn) to get from the Fairground Messe München to Munich city centre.
Easy connections to and from Munich Airport also make the city an ideal destination for visitors from all over the world. A shuttle bus will run visitors from Munich Airport directly to the exhibition centre free of charge.

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