Ørgreen // The New Urbanite


“What strange phenomena we find in a great city, all we need do is stroll about with our eyes open. Life swarms with innocent monsters.” – Charles Baudelaire


The world is in a state of constant flux. The flow of people, information, and images through the cities of the globe procure new exchanges and innovations every day, which in the process alters the very fabric of urban space. From the street to the boardroom, the globalized city is a place of aesthetic hybridity, always in a process of stylistic re-appropriation and renewal.

Like a contemporary flâneur, The New Urbanite of today traverses the new and old metropolises of the world with the same enthusiasm, curiosity, and comfort. Always on the move, and always absorbing her surroundings, she is as much a part of the city as she is a spectator of it.

Ørgreen is pleased to present its April 2018 collection, entitled The New Urbanite. Consisting of four optical frames for both men and women, each named after a sprawling global metropolis, it celebrates the diversity of the contemporary urban experience across three continents.
From the pristine water-fronts of Stockholm to the clash of old and new in the streets of Osaka: Ørgreen’s timeless design has found its home across the world since its founding in 1997, fusing a Nordic minimalist ethos with Japanese functionalism and quality. Per Ørgreen tradition, all frames are hand-crafted in 100% Japanese Titanium, ensuring high durability, and are offered in a range of unique color stories developed by our in-house colorist. The New
Urbanite collection offers exciting mono- and two-tone color stories such as Mat Glacier Blue, Bircher White, and Rosewood Brown.

More Info: www.orgreen.com

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