Innovation Meets High Fashion
Known for masterfully executed titanium frames, Scandinavian eyewear brand ØRGREEN cultivates a recognizable design language, colorways, and choice of materials. But it has also proven its ability to innovate: So when the Copenhagen-based label introduced its Quantum Collection of 3D-printed frames, the eyewear world paid close attention. Now the story continues, as ØRGREEN introduces the style-driven Quantum High Collection.
For the inside perspective, SPECTR talks to Frederic Lassalle, new Head of Design at ØRGREEN Optics. Before joining the brand in 2020, the French designer who holds an Industrial Design degree and Masters of Fashion Design has designed eyewear for the likes of Dior, Hackett, Scotch & Soda, and more. Accompanied by mood photography from Ulrich Hartmann and team, this is truly a ‘High’ Fashion Collection Shoot.
Frederic, what was the initial idea behind the Quantum line?
Quantum 1.0 was a strategic opportunity for ØRGREEN to set a precedent: Mark their footprint into the future eyewear landscape as one of the first 3D-printed eyewear players. Combined with ØRGREEN’s trademark material – Japanese titanium – and a bespoke range of color stories, Quantum embodies our goal to challenge traditions of eyewear design whilst offering the highest hand-crafted quality.
What are the advantages when it comes to 3D-printing?
3D-printing is the future of manufacturing and highly efficient and sustainable. It’s one of the innovations we count on to make ØRGREEN products greener than ever. In term of design, 3D-printing and modelling unlock an all-new design vocabulary for creators… a bit like going from black and white to color TV. In terms of the product itself, polyamide and titanium combine to provide superior strength, ultra-lightness and unbelievable comfort.
This year you evolved the line into Quantum High. What’s new?
Quantum High is our reboot of this 3D-printed concept. Taking the best of what we’ve learned with the first line, we serve our vision of lightness. We pushed the minimalism to its purest expression. We go to the limits of the materials with an elegant 3D-printed silhouette, sculpted at the thinnest and lightest, with different profile details per gender. This provides the wearer incredible lightness of the polyamide material and unbeatable comfort.
On this first release, we explored a “neon lights lines” story. We apply a matted pop color palette to the titanium temples and muted soft silicone end tips. These colorways give strength and life to the frames, without overpowering the overall look.
Find out more about the brand here.