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PORSCHE DESIGN HIGHLIGHTS 2021
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1634745023486{margin-bottom: 0px !important;}”]Do we need to introduce PORSCHE as a brand? Probably not. But here are some broad strokes, just to make the point that Ferdinand Alexander Porsche has exerted a tremendous influence on the design language of the 20th and 21st century. And not just with 1963’s Porsche 911 model, perhaps single-handedly the most iconic automobile of all time. Also because the philosophy and design language of Porsche have also made an impact since 1972 through an extensive line of lifestyle products. Today, this tradition continues under the PORSCHE DESIGN label. The focus remains on technical precision and perfection, supplemented by a high level of technical innovation. After all, it’s no surprise that some eyewear models from the PORSCHE DESIGN collection have attained collector’s status due to their intelligent functionality and purist design DNA.
In 2021, the label based in the Austrian town of Zell am See created a special collaboration with Patrick Dempsey. The Hollywood star is not only a successful actor and director, but also a die-hard motorsports afficionado. In short, Dempsey is the perfect brand ambassador for PORSCHE DESIGN. Plus, the two partners not only share the initials ‘PD’ but Dempsey is a long-time Porsche driver, and even owns his own racing team. What brand fit could be more authentic? As part of the collection’s campaign, Dempsey will showcase a few new and timeless PORSCHE DESIGN models. SPECTR already has the inside scoop for you right here.[/vc_column_text][mk_gallery images=”76380,76372″ column=”2″ image_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1634745110385{margin-bottom: 0px !important;}”]»P’8688«
Straight out the gate, the campaign featured the »P’8688« from the Liquid Titanium Series. The three-dimensional temples lend a daring yet minimalistic impression to the full-titanium frame. For crystal clear optics – especially behind the wheel – the product variant »P’8688 A« is equipped with Vision Drive Polarized XTR lenses. These feature a high-performance polarization filter as well as contrast enhancement that absorbs blue light rays much stronger than conventional eyewear lenses.
»P’8920«
The »P’8920« races into the collection from the iconic Hooks Series. In this case, the ‘hooks’ serve as the signature lens fastening mechanism that is deeply rooted in the brand history of PORSCHE DESIGN. A small detail, but full of history and design DNA. Crafted from stainless-steel, the aviator model includes temple tips from high-performance polymer RXP to guarantee a high level of comfort, flexibility and lightweight – even when you’re cruising in the fast lane.[/vc_column_text][mk_gallery images=”76378,76374″ column=”2″ image_size=”full”][vc_column_text css=”.vc_custom_1634745148380{margin-bottom: 0px !important;}”]»P’8928«
A true eyecatcher thanks to its geometric edges, the »P’8928« is a squared aviator frame in tribute to a special milestone: The very first quick-change lens sunglasses created by PORSCHE DESIGN in 1978. The design remains unchanged – and on-trend as ever. Only the lens shape has been slightly altered to hit the current zeitgeist with a bang.
»P’8386« & »P’8387«
The PD capsule also includes two optical models: The »P’8688« and »P’8387« from the Liquid Titanium Series complement the design language of the sunglasses in the line. For this reason, both frames are crafted from 100% titanium, just like the »P’8688«, and thereby offer lightweight comfort. Plus, the three-dimensional temples are the perfect match for the classic shapes of the panto and squared aviator front sections. So even without tinted glasses, these two optical models have that special PORSCHE DESIGN spirit that gives them edge.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_zigzag][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1634745359347{margin-bottom: 0px !important;}”]Find out more about the current Porsche Design collection at: www.porsche-design.com/us/de/
Don’t forget to visit FAVR to find your perfect Eyewear with our brand new tool, the Virtual Try On.[/vc_column_text][/vc_column][/vc_row]