Once again, Muccia Prada has set out to revolutionize the world of accessories. The PRADA Private model is the first entirely personalized pair of sunglasses for men and women. Each temple section can be combined with a number of elements: Letters, numbers or symbols – anything goes! After picking their colors, customers can combine the included inserts P and R with other elements as they wish.
Available exclusively from December 2, 2010 at select PRADA Boutiques worldwide. Every unique pair costs €310.