Ray-Ban Never Hide Campaign
Last week, RAY-BAN kicked off their new interactive campaign: Never Hide. In twelve cities around the world, the eyewear brand has installed oversized “Never Hide” frames in front of popular city landmarks. As part of the event, participants have a chance to broadcast their “Never Hide” message out into the urban landscape. From love letters to odes to their favorite eyewear brand – the entries drew creative inspiration from all parts of the spectrum.
A selection of some of the best images is featured on RAY-BAN’s Facebook page: www.facebook.com/RayBan
For even more details, make sure to check out ray-ban.com.
Next to an extensive gallery of works from all locations, the Never Hide campaign will feature a stylish new video every week.