Ray-Ban – Never Hide
Around the world, RAY-BAN will be kicking off a new campaign on March 19, 2011 under the motto: Never Hide!
The interactive campaign will start out with a big bang in 12 metropolitan cities around the globe. As a major highlight of the campaign, RAY-BAN will be installing an oversized frame with the slogan “Never Hide” on buildings in participating cities: Austin, Barcelona, Berlin, Cancun, Delhi, Istanbul, London, New York, Paris, Rio de Janeiro, Rom and Shanghai.
The clock is ticking! Every participant gets the chance to share their “Never Hide” message with the rest of the world. Through a live online feed, the entries are broadcast across the Internet. This is it: “Your chance to Never Hide!”
The German leg of the campaign kicks of at 3PM CET on March 19, 2011 at Alexanderplatz in Berlin.
For more info on how to participate live, visit: www.rayban.com
Or check the official RAY-BAN Facebook page for updates and select entries: www.facebook.com/RayBan