ROLF Spectacles wins Silmo d’Or 2021 with latest beans innovation

Lightweight, technically sophisticated and sustainable: this is how the Amur 02 model from the plant-based substance eyewear collection by ROLF Spectacles convinced the jury of this year’s Silmo d’Or. The optical experts chose the creative minds from Tyrol, Austria as the winner for the fourth time, in 2021 in the “Technological Innovation” category. If that’s not an achievement worth mentioning…

Whenever we invent products that are completely new and different, winning an award like the Silmo d’Or for it is brilliant. This not only makes our new substance collection hugely innovative and unique, it also means that industry experts share our opinion,” says a delighted Roland Wolf.

People want sustainable. That’s exactly what they’ll get.

The glasses made from the beans of the fast-growing miracle tree saw the light of day in the Corona year of 2020 and even a worldwide pandemic did not stop them on. With stylish eyewear that is functional and produced regionally, the tech and design company meets the current zeitgeist more than ever.

In doing so, the Austrians solve several problems at once with the glasses made from beans, both on the part of the customers and on the part of the industry. “The customer wants the best hinges. That’s what they get. They want super-light glasses. That’s what they get also. They want more sustainability in everyday life. Done. And the eyewear industry? It needs sustainable products. And we deliver that too,” Roland Wolf is convinced of his new product.

Many beans, fewer problems.

In the substance collection, the creative minds from Weißenbach in Tyrol present 45 design-strong models in 8 timeless colours. Fine contours, thin temple attachments and strategically placed curves make each pair of glasses a beautiful and at the same time functional accessory with the highest wearing comfort.

In addition, wearers get ROLF’s award-winning Flexlock hinge, which can be quickly 3D-printed. This simplifies production and minimises any necessary repairs. This is how sustainability works today.

If you want to find out more about Rolf Spectacles and their highly innovative frames, visit:

Visit the ROLF SPECTACLES brand profile on FAVR to virtually try on their eyeglasses and sunglasses and find opticians in your area.

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