SALT. // THREE PILLARS
Timeless Philosophy of SALT.
SALT. enjoys a reputation for timeless, always of the moment eyewear designs for two reasons: First, the California-based brand emphasizes quality, which lends longevity to products to the point where they can be passed on to new generations. And second, the design language is timeless without ever appearing predictable, thanks to nuanced details that lend classical styles that special SALT. something.
When it comes to defining the design philosophy behind SALT. three main pillars emerge. This foundation affords the brand a unique sense of consistency in a market otherwise marked by fleeting trends that change at a fast pace. To withstand the test of time, every pair of SALT. eyewear is built on the following three pillars:
The fit: Every frame is shaped to achieve the perfect personal fit for its wearer.
The quality: The use of highest-grade acetate and titanium from Japan ensures strength, flexibility and lasting color. All SALT. sunglass lenses are 100 percent polarized.
The design: Natural simplicity is at the heart of the new collection, in which individual models add up into a coherent narrative. In other words, these glasses complement each other so nicely, it’s a natural whole.
In our photo shoot, we’re showcasing models »Gerry«, »Lynette«, »Joe«, »Andy« and »Courtney«.