With SHADES OF COLOUR, i-spax presents a new collection that brings together clean shapes, expressive colors and carefully considered details. The new models show how minimalist design can take on very different personalities – from bold and urban to light and feminine.
The accompanying campaign follows the same idea with a clean, contemporary visual language. Pink, light azure and hazelnut-brown backgrounds create a colorful setting for the frames, while natural casting and an effortless attitude keep the imagery relaxed rather than overly staged. Color and individuality take center stage.
Among the new models, KALLE brings a confident metal aesthetic with a distinctive double bridge. Gradient lenses in green, light blue, orange and grey add a contemporary color statement to the urban silhouette. QUINN takes a more geometric approach, combining round lenses with a double bridge and a modern shield-inspired front made from stainless steel.
The feminine MAPLE keeps things light with its slim, angular wire frame in polished stainless steel. A contrasting eye rim and matching temple tips add subtle touches of colour to the otherwise delicate design.
With JUNIPER and TIMBER, the double bridge becomes the defining feature. Extending all the way towards the endpiece, the continuous bridge creates an unusual visual frame around the eyes. While JUNIPER reinterprets the classic aviator with a gently curved double bridge, TIMBER opts for a stronger, angular shape.
Rounding out the collection, CLOVER gives the traditional panto silhouette a contemporary update. Its fine metal construction is sharpened by distinctive edges along the lower rim, creating a balance between classic proportions and a more graphic character.
Across the collection, i-spax plays with the relationship between color, shape and personality – keeping the design clean while leaving plenty of room for individual expression.
photos IMAGO EYEWEAR