STANDARDIZED BLUE BLOCKER EYEWEAR
Standardized reading glasses have been around forever. These mass-produced specs mostly fall on the lower end of the quality spectrum, far below the level of excellence found at optical stores. To no surprise, most reading glasses are purchased at drugstores or gas stations from no-name brands. But in the bigger picture, the fundamental concept behind simple reading glasses is rather valuable. As people get older, almost everyone needs a pair of these glasses, or several pairs, strategically placed wherever they may be needed. This still leaves the underlying problem of bottom-of-the-barrel quality and lack of style common to cheap reading glasses. Keeping in mind that people spend more and more time looking at screens, thereby exposing their eyes to additional strain, this is a troubling state of affairs.
Tackling the problem, THE BOOK CLUB introduces a collection of standardized reading glasses specifically aimed at increasing the quality and style in this segment. The Australian label is called a ‘club’ for a reason: The frames cover the entire bandwidth of the design spectrum and allow opticians to position reading glasses in their stores in an attractive manner.
The modern designs are available in standardized lens strengths from 1.5 to 2.5, while a color-code system provides orientation during self-performed vision tests with a reading card. A special focus area of THE BOOK CLUB’s collection are ‘screen’ models without prescription values. What’s the story? Fashion style only? Eyewear with demo lenses? Far from it: THE BOOK CLUB is addressing the fact that people now spend hours every day staring at screens, whether it’s at work or on the go with their phones and tablets. The fact that there are now apps to help with meditation is indicative of this questionable development. As a fix, the screen models provide ‘design for people who need help reading bits and bytes’. They eliminate the underlying problem of blue light emitted from LED-screens and artificial light sources. Blue light stresses the eyes and can cause headaches, dry eyes and sleep disorders, while also disrupting the body’s hormone balance.
The main goal is to reduce the impact of blue light. All models in THE BOOK CLUB portfolio are Blue Blocker Eyewear, featuring blue-light screen coatings to filter 30 percent of blue-light emissions and thereby reducing digital eye strain. The effect becomes clear at first sight: Simply looking through the glasses, the world takes on a more subtle hue. Warmer, more pleasant. The frames come in attractive packaging and are entirely BPA-free and fully recyclable. The inaugural collection features a diversity of styles for every wearer and every occasion. They look great, even when you’re not staring at a screen!
Find out more here.