MATSUDA // The MATSUDA Approach￼
Old World Technique, New World Expression
Japanese eyewear mainstays MATSUDA count among the world’s most original designer labels in our industry. The recipe for success is simple: aside from delivering only premium products, the label continues to command the aura of a trendsetter and fashion pioneer. Even 50 years ago, designer and namesake Mitsuhiro Matsuda was cultivating a new kind of eyewear design, inspired by Gothic architecture, Victorian art, American jazz, and traditional Japanese tailoring.
The common theme throughout the years remains the combination between refined designs and utmost craftsmanship. MATSUDA only relies on the finest materials, including Japanese acetate, titanium, stainless steel, Sterling silver and 18-karat massive gold. All crafted into masterful frames that blend the line between eyewear and jewelry. Quality instead of quantity makes MATSUDA eyeglasses true collector’s pieces. True to the motto: “Old World Technique, New World Expression”.