“Transformation” – SPECTR Turns 25!
We’re proud to present our new print issue SPECTR #25!
Technological revolution, digital transformation, augmented reality or artificial intelligence. These fields are dominating the economic discourse and will find their way into the optical industry. Soon consumers will be able to view virtual representations of eyewear models fitted to a virtual avatar on their smartphones – seamlessly from all angles and perspectives – and order their perfect pair of glasses at the touch of a button to be shipped via drone delivery. The question is not if this is going to happen, but when. The changes are coming, and they will be profound. At the same time, humans yearn for time-honored customs, for constants.
SPECTR Magazine turns 25 and comes – as always – fresh and authentic, and true to our style but still with a new livery. Transformation is the keyword of our newest magazine issue with which we want to bridge the gap between established traditions and the bright new future – portrayed in our cover photo shoot featuring the current line of LINDBERG models.
Check out the little motion preview!
We hope you’ll find our 230 brand-new magazine pages inspiring – for both choosing the right eyewear model and also contemplating your own transformation in this bright new future. Remember: The time for change is now. As always.
photos STEFAN DONGUS
assistant JANA LUDWIG
artwork CARO ROSS
hair & make-up LARS RÜFFERT
talents AURA at IZAIO, ALINA & LOUIS at ICONIC