Where pastries become fashionable in unique portraits.
For Spring/Summer 2026, WOODYS introduces a refreshed eyewear collection alongside a new interpretation of its Unique Bakery universe. This season, the concept takes a more refined and fashion-driven direction, translating the brand’s playful DNA into a more conceptual visual language. The campaign blends bold styling with subtle references to craftsmanship, merging creativity, character, and contemporary aesthetics.
The SS26 launch expands the collection with 44 new models and over 200 references, presenting evolved designs that continue to balance individuality with everyday wearability. All frames are produced using high-quality European components, including Italian Mazzucchelli acetate and German OBE hinges, underscoring WOODYS’ commitment to quality and detail.
The women’s optical collection sees a notable evolution. Alongside the brand’s signature bold acetate styles, lighter and slimmer silhouettes are introduced, offering a broader range of expressions. The combination line has been completely reworked, presenting two new concepts that elevate material play and refinement. Some designs feature layered transparent acetates that create depth and volume, while others pair metal fronts with precisely inlaid acetate details, giving the frames a jewel-like appearance.
The men’s collection continues to balance timeless design with a contemporary edge. Familiar shapes are updated through subtle details, including signature colored metal accents that add personality to the fronts. New textured laminations, inspired by technical materials, bring an added layer of visual interest, while the titanium range is enhanced with updated constructions, refined color combinations, and more flexible temples designed for improved comfort.
The sunglasses collection also grows for SS26. For women, a new segment introduces more contemporary shapes in acetate and metal, aimed at a younger audience, with selected models featuring photochromic lenses that adapt to changing light. Across the main sunglasses range for both women and men, larger and more expressive silhouettes take center stage. All sunglasses are equipped with ZEISS CR-39 lenses offering full UVA and UVB protection.
With SS26, WOODYS continues to evolve its design language – combining craftsmanship, material innovation, and a confident sense of style to create eyewear that feels distinctive, modern, and unmistakably WOODYS.

CASSIAN
Visit WOODYS at opti 2026:
C2.255
















ANUK

ISAAC

EILEEN

ZEA
photos WOODYS