With art direction and storytelling by Creative Director Pedro da Silva, the new VAVA campaign captures the pioneer spirit, Techno Crafted eyewear to enable pioneers to discover the unexplored.
Very much in line with what the art & crafts movement stood for, VAVA embraces techno-crafts as a means to open up new perceptions in eyewear that emphasizes the century.
In VAVA’s hands, craft is modernized in a minimal way with the aid of cutting-edge and sustainable technology. Some of the most persistent influences on VAVA’s work are revolutionary technologies, especially mechanics, electronic, and digital; the rituals and emblems of modern culture, as well as futuristic visions of cyberspace.
VAVA seeks to foster a dialogue between crafts and high-tech, using the most advanced technologies. A techno-crafted product that embodies the experience, knowledge and art of the great masters of handmade eyewear. Using state-of-the-art manufacturing technology, Italian craft and contemporary design principles, VAVA is creating frames that are both performant and precious. This approach, combined with the use of the highest quality materials, is what makes the brand and their frames so unique. Check out the Video below to see the models in action!
For more information about the brand and their eco conscious approach as well as to see the current collection, head over to www.vavaeyewear.com/collections/optical/
VAVA is produced at a family-owned Italian factory, located in the province of Treviso, UNESCO heritage site. The frames are made of ecological Aluminum, 100% Recyclable as well as Mazzucchelli Eco-Friendly M49 Acetate, Biodegradable and 100% Recyclable.
And don’t forget to head over to FAVR to see Vava’s latest frames!