WOODYS introduces ANIMA, a captivating new campaign that embodies the brand’s dedication to meticulous design and sophisticated color work. Set against a utopian backdrop of minimalist architecture and Couture-inspired details, the campaign creates a harmonious and refined atmosphere that reflects WOODYS’ unmistakable identity.
The Spring/Summer 2025 Collection debuts with 38 new designs, each showcasing exceptional quality and innovative style. This collection stands out for its bold exploration of structures, temples, and shapes, offering a fresh perspective on eyewear design.
For women, personalized acetates lend a unique touch to even the most minimalist frames. The refreshed “petite” line introduces five new models crafted from acetate, metal, and combination materials, ensuring a perfect fit for adults with smaller faces. Among the highlights is the »Vani« model, a beta titanium frame featuring photochromic lenses that adapt seamlessly to changing light conditions, a first for WOODYS. Men’s styles feature standout innovations, such as frames incorporating layered laminates with a mix of solid and transparent acetates. A new metal design detail—a volumetric piece extending from the front to the temples – adds a bold, distinctive character to select models.
True to its commitment to excellence, WOODYS integrates premium materials, including German OBE hinges, Japanese beta titanium, and Carl Zeiss lenses, ensuring superior protection against UVA and UVB rays. Sustainability remains a priority, with an expanded selection of frames made from bioacetate and recycled acetate, blending eco-consciousness with cutting-edge style. Eyewear that is as functional as it is artistic.
photos WOODYS