Andy Wolf // Grow With Us

The Austrian eyewear brand ANDY WOLF has been taking responsibility for people and nature since it was founded 15 years ago. In 2022, the innovative brand is taking not one, but many steps towards a more sustainable future. The entire year of 2022 is dedicated to the motto Grow with Us. From January there will be wildflower meadow for every ANDY WOLF frame sold. Let there be Spring!

“When we founded ANDY WOLF, it was clear to us from the beginning that we wanted to produce locally in Austria. At that time it was common to produce in Asia – it was uncomplicated and cheap – and we were ridiculed as outsiders with our idea. But the belief in our vision and our perseverance paid off. And it still does: now, 15 years later, we are taking ANDY WOLF to the next level with new, fresh ideas. Our flower meadow is a matter close to my heart and I’m delighted that the whole company is pitching in and making it blossom.” Andy Pirkheim Founding member, CEO and namesake of ANDY WOLF.

“We want to become even more sustainable in all areas of the company. We go through the world with our eyes open and are constantly finding new ideas and researching topics. We firmly believe that even small
steps lead to a greener future – a future that also thinks about the next generation. As a brand that puts people at the centre, this is particularly important to me.” – Wolfgang Scheucher, namesake and co-founder of ANDY WOLF.

Last year, the brand recultivated adjacent meadows and fields with local wildflower seeds and transformed them into a beautiful sea of flowers.

From 2022 onwards, every purchase of an ANDY WOLF frame will recultivate and preserve one square metre of wildflower meadow in Austria. ANDY WOLF is well prepared for this: the first 10 hectares of wildflowers are already in full bloom outside the windows of the headquarters, and the area is constantly being expanded. The meadows are a habitat for many native insects, birds and other animals – it is not unusual to see a pheasant or a deer looking curiously through the windows directly over the design team’s shoulder. Our own bee colonies also live amidst the wildflowers. They are just as industrious as the entire ANDY WOLF family, and their honey is a popular treat for the team and ANDY WOLF customers. A goodie that comes from the heart!

The concept is supported by the eponymous campaign “Grow with Us”. Pictures of the most diverse types of flowers show the diversity of the meadow and are the inspiration and template for the new ANDY WOLF glasses.

For its 15th anniversary, ANDY WOLF has fulfilled another of its heart’s desires – to design a collection that unites the past and the future: AWearness.

The name AWearness carries ANDY WOLF and stands for wear and awareness – the conscious interaction with people and nature. Inspired by the very first ANDY WOLF frames, a collection of 5 timeless models has been created, each available in 10 colours. The special feature: every single detail of the glasses, from the design to the packaging, has been thought through. The glasses are made of high-quality bioacetate, which is naturally aged for many weeks before processing. Permanent connections are deliberately avoided so that each part can be replaced individually and the glasses can be disassembled into pure materials. This ensures easy repair and later recycling. Even the sales concept was designed especially for the collection.

Let’s grow together and look to a more sustainable future!

Find out more by visiting: ANDY WOLF.

And don’t forget to head over to FAVR to find your perfect pair!

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