The Danish self-made trio behind Ørgreen Optics is the bowsprit of the large optics ship: always a few metres ahead on every course. After ten years at sea and a long period of strong headwinds, Ørgreen Optics has become the opticians’ darling and has finally reached a safe haven. Today, more than 200 opticians in Denmark and up to 42 countries around the world sell the exclusive and stylish eyewear of the small Danish company.
Nobody had ever thought that it would come to this. And certainly not the three old friends, Henrik Ørgreen (born 1970), Gregers Fastrup (1968) and Tobias Wandrup (1971), who are behind Ørgreen Optics. None of them has an optician training, but they all have a sure sense of what is good for the eye: both seeing and being seen. As with many other success stories, chance played a role in bringing the trio into the optical industry.
The three Danish artists pushed the boundaries of eyewear design. From cutting-edge to cheeky and conservative, their glasses sold like hot buns. Part of the recipe for success was the choice of colours and materials. No one cared about conventions: titanium, precious wood, horn, mother-of-pearl and acetate became natural materials. Ørgreen Optics has never shied away from mixing materials and has, for example, presented several models in fine wood and titanium combined in the same pair of glasses.
Ørgreen Optics has no business becoming the largest player on the market. Basically, the company does not want to be bigger than it is now, but that does not mean that there are not hugely ambitious. On the contrary, Ørgreen Optics knows that it takes a lot of effort to remain the consumer’s preferred supplier of design and quality spectacles and will do everything to maintain that status.