Interviews

ADRIAN MARWITZ’S LEAN DISTRIBUTION STRATEGY At only 33 years of age, Adrian Marwitz ranges among the rather young generation of eyewear designers. His eponymous eyewear label, which he founded in [...]

Many eyewear brands like to emphasize their close relationship to art. But hardly any brand creates a symbiosis between art and eyewear like Swiss-based label MASSADA. For creative director Kate [...]

Beyond the Alps in the scenic Steiermark region, an optician’s family has set out to write a unique chapter of eyewear history. The Lasnik family’s optical store is a hotbed […]

Massada is an art eyewear brand favored by independents around the world. Created by the couple, designer Kate Lupinsky and financier Chris Mastaler, Massada stands as a boutique brand enjoying a [...]

HOFFMANN NATURAL EYEWEAR is a fitting brand name for two reasons: On one hand, the brand’s headquarters are situated in the heart of the German Eifel region where “nature” is […]