With DAVIDOFF EYEWEAR, the owner-managed company MPG is bringing a historic brand into its portfolio. The Austrian eyewear brand has thus expanded the license for another premium lifestyle brand and is once again strengthening its position as an international player in the optician market.
As early as September 2021, the Graz-based eyewear manufacturer MPG and the Zino Davidoff Group signed their license agreement with a common goal: to create expressive men’s eyewear models for the “man of the world”. 1.5 years later, the time has come: The exclusive glasses “Made in Italy” are finally available and promise pleasurable moments.
Zest for life – “Made in Italy”
DAVIDOFF EYEWEAR & MPG rely on craftsmanship from Italy for the new collection. The high-quality acetate and titanium frames promise excellent wearing comfort for every occasion. The combination of functionality and iconic design played a key role in the development of the models. Aesthetic sunglasses also adorn the portfolio of the luxury brand and are reminiscent of “La dolce vita” in the country of pizza, pasta & amore.
The “Zino” model is the highlight model of the collection: It forms the centerpiece and is considered a homage to the founder of the Davidoff brand. The striking, black acetate frame not only inspires the entire eyewear collection, but also stands for elegance and self-confidence – perfect for small and large appearances!
In memory of Zino Davidoff
Zino Davidoff, a Swiss man with Ukrainian roots, founded his company for lifestyle and luxury products back in the 1980s. The self-declared connoisseur was a globetrotter and always on the lookout for the beautiful things in life. His credo “Zest of Life” is considered as his personal brand legacy and is still the center of the luxury brand, which is also reflected in the new eyewear collection.
Pure, elegant & confident – Davidoff Eyewear
The most important facts about the brand:
- International licensee: MPG GmbH
- “Zest for Life” is the credo of the brand
- Men’s eyewear collection for the “man of the world” who enjoys life to the fullest
- Craftsmanship “Made in Italy”
- Iconic design
- Fashion statement pieces
- Made from high-quality materials such as titanium & acetate
- Polarized & anti-reflective nylon lenses
- Highest quality
- Focus on lightness and excellent comfort
- “Zino” is the heart of the collection
- Correction models and sunglasses
More information about the brand: davidoff-eyewear.com
Photos, Video & Text DAVIDOFF EYEWEAR