There’s a light that never goes out.
Etnia Barcelona presents its new Eufluoria capsule collection
Etnia Barcelona, true to its rebellious, non-conformist stance, presents a new capsule collection bursting with contrast and inspired by a range of fluorescent colours.
The capsule, created “in a state of Euphoria”, transports us to a psychedelic, sophisticated world, brimming with the vibrant hues ever-present in the colour palette of the Barcelona eyewear firm which, since 2003, has stood as a lighthouse for the study and application of colour. Colours which take the capsule by storm to create vitality packed icons. Conceived and created in 2020, Eufluoria was born with hope for a world of renewed rights and freedoms. A collection inspired by the euphoria that will take the world the day we all come out on the other side of this.
“The Einstein”, “The Kennedy” and “The Khalo”. Three models that exude personality in 7 mm natural 3D Mazzuchelli acetate with grooved steps that give the frames both great shape and comfort. The three models in the collection all come with HD colour mineral lenses that offer a truly unique visual experience in colour and quality, as always with ETNIA BARCELONA.
The temples are built in layers of acetate, superimposed to create a “see thru” effect, and end in a splendid blade bearing the exclusive motif created for each of the three models: an eye with rays of light, an eye with lashes or an eye and a pyramid.
I like living, breathing better than working…my art is that of living. Each second, each breath is a work which is inscribed nowhere, which is neither visual nor cerebral, it’s a sort of constant euphoria”
Marcel Duchamp
Eufluoria is an optimistic collection with an eye to the details that are the hallmark of the collection.
Etnia turned to the Moroccan photographer Mous Lamrabat for the artwork for the campaign. He added the finishing touches to the project with pictures flooded with an ethnic identity which transports us to the very roots of the brand.
To find out more about this flamboyant collection, visit: www.etniabarcelona.com
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