ic! berlin // Welcome to the Urban Jungle
The hip Berlin based brand ic! berlin launches a new campaign. “Urban Playfield” stands for young, self-confident people who live an active lifestyle in the heart of the bustling city that is Berlin. They are looking for a balance between work and leisure, with leisure time playing an even more important role nowadays. Influenced by the current situation, leisure time is taking shape all the more within our urban environment: make your city your playground.
The new models follow the already existing designs of the Urban Collection, paired with a particularly sporty and colourful touch. Developed for aficionados – trendy, active, urban – this collection convinces through the combination of the robust and voluminous rubber shapes with the lightness and flexibility of the ic! berlin stainless steel frames.
The Urban Collection is now available in all Stores as well as online at www.ic-berlin.de. Go check it out!
Brand Profile at Spectr.
And here is the link to your favourite plattform when it comes to Eyewear: FAVR.