JF REY takes on new artistic directions in acetate.
Always eager to challenge their know-how in the acetate field, French brand JF Rey launches a new line of mens’ eyewear.
Experimenting with the construction of acetate using a customized approach by layering the such as to create their own colour palettes. Releasing 3 easy-to-wear retro shapes JF REY takes the brand’s creative DNA down new paths by creating new colourstories. The frames are built using a collage technique of acetate. It’s materialized in a continuous line on the FLEX temples and the front to create a staggered effect of the end piece: a style that has become a signature craft of the brand and stands for the specificity of this design.
The use of sober and refined prints contrasting with more sustained collages and frank hues, refreshes the sobriety of the shapes and brings the designs both a vivid and graphic effect.
With their 3 new acetate frames JF1515/JF1516/JF1517, JF REY creates yet again a different kind of elegance and an exemplary expression of the Frenchies individual flair .