LOOL // FW 22 OUT NOW

lool presents a new campaign for the launch of its FW22 Collection – a veritable explosion of colour.

New Eyewear brand lool proudly launches its FW22 Collection in which it grows the Cromalyt® Titanium Category and creates the perfect mix of 11R51 metal and Cromalyt® rims. The new lool FW22 Collection, available as part of the Tectonic Series, is minimalist, timeless and, above all, not the slightest bit conventional.


The two sides of the new LooL collection: TECTONIC SERIES – CROMALYT TITANIUM.

An ultralight collection, comfortable and functional, in a timeless design which acquires character through
its multiple colours.
And, a new category, TECTONIC SERIES – 11R51 x CROMALYT. A perfect melding of Sandvik 11R51
stainless steel and Cromalyt®. The result – a product boasting properties such as being light,
flexible and colourful.
Combining the specific properties of the two materials offers the most exceptional functionality while
still using a standard lens mounting procedure. The Tectonic Mix steel frames create a sophisticated,
contemporary air.
The Cromalyt® rims provide dimension for all the different component parts and, with the most exquisite precision, combine comfort and lightness with just the right amount of material, thus guaranteeing the stability and balance of the frames.

5 new models, 2 women’s, 2men’s and 2 unisex, make up an exceptional collection in which the vibrant colours provide the character.


Inspired by architectural elements and by the way colour and geometry influence architecture, the
FW22 campaign is a clear demonstration of how minimalism never need be boring.
With this collection, lool stands as a reference in colour, design and the technology of ultralight
frames.

If you wish to find out more about this up and coming Eyewear Brand, visit: www.looleyewear.com

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