One year after its launch, the fashion and sustainability combining brand MITA adds some optical frames to the current collection with the bio blue block lenses. One colour of each optical style is available with lenses treated with this special technology that protects your eyes from the harmful rays coming from electronic devices such as computers and smartphones to which we are subjected every day.
The choice to include the bio blue block lenses represents a further confirmation of the brand’s commitment to sustainability, but also to people’s well-being.
For men, there are silhouettes of clear vintage inspiration, revisited thanks to the use of highly innovative materials. An example of this is the MIO1004 style: a squared shape with a thin metal bridge and the iconic element on the hinge that recalls the “I” of MITA, offered with blue block lenses in the matt denim blue color.
Among the women’s frames, the MIO1001 style (above) with a wide elongated cat-shaped of ‘50s inspiration, presents the blue block lenses in the matt red version with havana temples. Or the MIO1011, a classic steel double bridge in the light gunmetal double tone finish. (below)
All MITA frames are made from recycled and recyclable materials: plastic made from PET bottles and recycled aluminum. Also, the blue block ones – are biodegradable as well as components and the packaging.
MITA is the union between MI of Miami, the city where Vision of Tomorrow is based, and ITA for Italy. This name represents a bridge between the melting pot stylish culture of the American Magic City and the concepts of Italian craftsmanship and design.
Check out the collection in its entirety here: www.mita-eyewear.com
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