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MODO’s 360° APPROACH
The number three figures prominently in many cultures, religions, the natural sciences and especially mathematics. In geometry for instance, a triangle presents the smallest possible space offering a view of the middle from myriad perspectives. Different perspectives also play an important role for global eyewear powerhouse MODO. On that note, the company is directed from three major company headquarters, which draw on their respective cosmopolitan significance to infuse the brand with unique accents: Milan is known as the world’s fashion metropolis, New York City as the urban melting pot and Stockholm as the Scandinavian design capital. These three hotbeds not only influence the company’s thought processes, but also the design language. True to the motto “being global and local at the same time”, MODO uses these influences to build a multi-faceted identity. The resulting design DNA is marked by reducing frames to their most simplistic beauty – and luxury for MODO is achieved by boiling it all down to essentials.
As it happens, three is also the number of brands under the MODO umbrella. The company views itself as a purveyor of eyewear that is individual, but not exclusive. And along those lines, each of the three brands in the trinity exhibits its own vibe:
More Info: www.modo.com
Brand Profile at Spectr.
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MODO
As the main brand, MODO follows a form language based on the concept that “design is driven by functionality”. Architecture often serves as a major influence for the minimalist designs, executed in innovative materials such as ultralight titanium. Manufacturing processes draw on high-tech from areas such as motorsports, including the R1000 or 3D Carbon Series.
ECO
“I wear nature”. ECO takes inspiration from nature and walks the walk all the way into manufacturing processes based on sustainability and environment-friendliness. The brand’s eco materials are sourced from renewable or recycled materials and transformed into highly reductionist designs.[/vc_column_text][vc_single_image image=”59341″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image image=”59339″ img_size=”full”][vc_column_text css=”.vc_custom_1551952305072{margin-bottom: 0px !important;}”]
DEREK LAM
Rounding out the portfolio, boutique brand DEREK LAM makes a statement through “Luxury without formality”. Inspired by West Coast American icons from the ’70s but reinterpreted with a touch of modernity, all models are gold-plated by hand in Japan and finished with genuine leather inserts.
Finally, the company is dedicated to a social mission with all three brands. As a global eyewear powerhouse, MODO takes responsibility beyond the eyewear segment, for instance by supporting environmental initiatives like “One Frame – One Tree”. What’s more, the “Buy a Frame – Help a Child See” program conducts eye exams in India and supports children in need with glasses. It’s all part of the same story for MODO, or what the brand calls the 360° Approach.[/vc_column_text][/vc_column][/vc_row]