ØRGREEN ACETATE SUN // INNOVATION AND PERSONALITY
Following the Spring 2018 launch of Ørgreen’s first Acetate collection, the much-anticipated Acetate Sun drop is ready to unveil ten new, rock ‘n’ roll inspired styles. In the same manner as with Ørgreen’s first take on the versatile material, the brand’s skilled design team embraces the adaptability of cellulose acetate and brings to life a collection that encompasses Ørgreen’s strive to innovate in contemporary eyewear design.
What is distinct about the new Acetate Sun collection is its unmistakable ability to highlight and compliment individual personality traits. No matter the choice of frame, from the sophisticated look of Vamp, to the all time classic square shape of Axe, the new Acetate line embodies individuality and a pinch of rock’n’roll.
Light, flexible and sporting a remarkable color adaptability, acetate proved to be the perfect playground for Ørgreen’s ever so ambitious enterprise with colors. The brand’s skilled in-house colorist explores unique combinations of patterns such as grey orange marble on Kick, grey silver rain on Jam or the ingenious crystal silver thread running through the Ride frame. With five male and five female frames, the classic design of the collection is meant to befit all wearers. The noticeable red thread in the new Acetate release is elegance, with tasteful and playful insertions of edge, only to reinforce Ørgreen’s pledge to innovation and a fresh interpretation of minimalist designs.